by Maria McClay – Brand Contributor, Google Cloud

Both corporate values and customer expectations are driving more conscious policies and spending to benefit the planet. Here’s how data and analytics are helping retail organizations hit their sustainability targets.

Is your business sustainable, equitable, ethical? These days, does it have a choice not to be?

In 2020, interest in “ethical brands” and online shops exploded, growing between 300% and 600% based on Google searches alone.

It can be hard to remember just how much things have changed in the months since the pandemic seized the world. Sustainability is now as much about the resiliency of your business as it is that of the planet—with both benefiting accordingly. Sustainability represents a huge opportunity to serve consumers with what they want, and the world with what it needs, in order to help keep everyone thriving—including your bottom line.