by Robyn Foyster, Women Love Tech
Preena Johansen, who leads the CRM team at Telstra Enterprise, talks about how data can impact a business’ view of gender equality.
“We often view numbers as neutral, however data collection methods influence the final story which will be told,” she says. “In a lot of current reporting there is an absence of gender-disaggregated data, meaning an overall view doesn’t reflect the realities of an organisation. A person’s previous experience and unconscious bias will shape the collected data, how they collect that data and the questions they ask, how the overall problem statement has been worded, and the most important part – who is in the room making the decisions based on this data.”