By Lew Blaustein, GreenBiz
Serial social entrepreneur Maxine Bédat is at the center of the relatively small but growing — and increasingly influential — sustainable apparel movement. As founder and director of the New Standard Institute (NSI), she leads a “think and do tank that uses data and the power of citizens to turn the fashion industry into a force for good.”
And as author of the newly released “Unraveled: The Life and Death of a Garment,” Bédat takes readers on a fascinating trip around the world that reveals potential routes to a more sustainable future through fashion.
GreenSportsBlog was excited to get her perspective on how the green sports movement — also relatively small but growing — can maximize its influence and impact.